Brand Capital and Firm Value

B-Tier
Journal: Review of Economic Dynamics
Year: 2014
Volume: 17
Issue: 1
Pages: 150-169

Authors (3)

Frederico Belo (not in RePEc) Xiaoji Lin (University of Minnesota) Maria Ana Vitorino (not in RePEc)

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We study the role of brand capital -- a primary form of intangible capital -- for firm valuation and risk in the cross section of publicly traded firms. Using a empirical measure of brand capital stock constructed from

Technical Details

RePEc Handle
repec:red:issued:12-71
Journal Field
Macro
Author Count
3
Added to Database
2026-01-25