Score contribution per author:
α: calibrated so average coauthorship-adjusted count equals average raw count
We identify the fair trade network as the generation of a market where special social, relation-related product attributes play a dominant role. The analysis shows that price-competitiveness with respect to these social product attributes would increase both efficiency and fairness of the network. In addition, it may be appropriate for governments to issue import restrictions based on social criteria similar to fair trade standards.