Advertising competition in a mixed oligopoly

C-Tier
Journal: Economics Letters
Year: 2013
Volume: 119
Issue: 2
Pages: 183-185

Authors (2)

Matsumura, Toshihiro (University of Tokyo) Sunada, Takeaki (not in RePEc)

Score contribution per author:

0.503 = (α=2.01 / 2 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We investigate a mixed oligopoly with misleading advertising competition. We find that, a welfare-maximizing public enterprise always engages in misleading advertising and that, an increase in the number of firms increases the profit and advertising level of each private firm.

Technical Details

RePEc Handle
repec:eee:ecolet:v:119:y:2013:i:2:p:183-185
Journal Field
General
Author Count
2
Added to Database
2026-01-25