An experimental test of cause-related marketing and charitable giving

C-Tier
Journal: Oxford Economic Papers
Year: 2023
Volume: 75
Issue: 4
Pages: 890-901

Authors (3)

James J Murphy (University of Alaska) Molly Conlin (not in RePEc) Bryan Haugstad (not in RePEc)

Score contribution per author:

0.335 = (α=2.01 / 3 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.

Technical Details

RePEc Handle
repec:oup:oxecpp:v:75:y:2023:i:4:p:890-901.
Journal Field
General
Author Count
3
Added to Database
2026-01-26