The impact of a surprise donation ask

A-Tier
Journal: Journal of Public Economics
Year: 2018
Volume: 158
Issue: C
Pages: 152-167

Authors (2)

Exley, Christine L. (not in RePEc) Petrie, Ragan (CESifo)

Score contribution per author:

2.011 = (α=2.01 / 2 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Individuals frequently exploit “flexibility” built into decision environments to give less. They use uncertainty to justify options benefiting themselves over others, they avoid information that may encourage them to give, and they avoid the ask itself. In this paper, we examine whether a reluctance to give may arise even when such explicit flexibility is absent. We investigate whether merely alerting individuals to an upcoming prosocial ask — that is neither avoided nor occurs in an environment with flexibility — results in reduced prosocial behavior. That is, we investigate whether individuals use time to quickly find ways to decline prosocial asks and thus whether surprising individuals with prosocial asks increases compliance. Results from a field study and complementary online studies provide a clear answer: yes.

Technical Details

RePEc Handle
repec:eee:pubeco:v:158:y:2018:i:c:p:152-167
Journal Field
Public
Author Count
2
Added to Database
2026-01-29