Demand Uncertainty and Price Maintenance: Markdowns as Destructive Competition.

S-Tier
Journal: American Economic Review
Year: 1997
Volume: 87
Issue: 4
Pages: 619-41

Authors (3)

Deneckere, Raymond (not in RePEc) Marvel, Howard P (not in RePEc) Peck, James (Ohio State University)

Score contribution per author:

2.681 = (α=2.01 / 3 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper offers a new theory of destructive competition. The authors compare minimum resale price maintenance to retail market-clearing in a model with a monopolistic manufacturer selling to competitive retailers. In both the resale price maintenance and flexible-price games, retailers must order inventories before the realization of demand uncertainty. The authors find that manufacturer profits and equilibrium inventories are higher under resale price maintenance than under market-clearing. Surprisingly, consumer surplus can also be higher, in which case unfettered retail competition can legitimately be called 'destructive.' Copyright 1997 by American Economic Association.

Technical Details

RePEc Handle
repec:aea:aecrev:v:87:y:1997:i:4:p:619-41
Journal Field
General
Author Count
3
Added to Database
2026-01-29