Demand Uncertainty, Inventories, and Resale Price Maintenance

S-Tier
Journal: Quarterly Journal of Economics
Year: 1996
Volume: 111
Issue: 3
Pages: 885-913

Authors (3)

Raymond Deneckere (not in RePEc) Howard P. Marvel (not in RePEc) James Peck (Ohio State University)

Score contribution per author:

2.681 = (α=2.01 / 3 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We show that a manufacturer facing uncertain demand and selling through a competitive retail market may wish to support adequate retail inventories by preventing the emergence of discount retailers. In our model, discounters offer low prices made possible by low probability of being saddled with unsold inventories in the event of slack demand. Full-price retailers are compensated for a higher probability of unsold inventories by a higher retail price when they sell. We show that preventing discounting increases the manufacturer's wholesale demand and profits, and we delineate demand conditions under which equilibrium inventory holding and consumer welfare increase.

Technical Details

RePEc Handle
repec:oup:qjecon:v:111:y:1996:i:3:p:885-913.
Journal Field
General
Author Count
3
Added to Database
2026-01-29