Brains or beauty? Causal evidence on the returns to education and attractiveness in the online dating market

A-Tier
Journal: Journal of Public Economics
Year: 2021
Volume: 196
Issue: C

Authors (4)

Egebark, Johan (not in RePEc) Ekström, Mathias (not in RePEc) Plug, Erik (not in RePEc) van Praag, Mirjam (Centre for Economic Policy Res...)

Score contribution per author:

1.005 = (α=2.01 / 4 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We study partner preferences for education and attractiveness by conducting a field experiment in a large online dating market. Fictitious profiles with manipulated levels of education and photo attractiveness send random invitations for a serious relationship to real online daters. We find that men and women prefer attractive over unattractive profiles, regardless of own attractiveness. We also find that high-educated men prefer low-educated over high-educated profiles as much as high-educated women prefer high-educated over low-educated profiles. With preferences similar for attractiveness but opposite for education, two groups are more likely to stay single: unattractive, low-educated men and unattractive, high-educated women.

Technical Details

RePEc Handle
repec:eee:pubeco:v:196:y:2021:i:c:s0047272721000086
Journal Field
Public
Author Count
4
Added to Database
2026-01-29