Generic entry, price competition, and market segmentation in the prescription drug market

B-Tier
Journal: International Journal of Industrial Organization
Year: 2008
Volume: 26
Issue: 4
Pages: 930-948

Score contribution per author:

2.011 = (α=2.01 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper studies the effects of generic entry on post-patent price competition for 18 prescription drugs recently exposed to competition. An independent, validating test of the "generic competition paradox" is conducted using a newly created data set. Each generic entrant is associated with an average 1% increase in the branded price. The one-way error component model accounts for intermolecular competition, market segmentation, and endogeneity of entry and finds branded prices increasing by 2%. Alternative definitions of entry suggest that price competition is confined to the generic market. The unique payer-type feature of the data offers empirical evidence supporting market segmentation.

Technical Details

RePEc Handle
repec:eee:indorg:v:26:y:2008:i:4:p:930-948
Journal Field
Industrial Organization
Author Count
1
Added to Database
2026-01-29