Moral Hazard and Customer Loyalty Programs

B-Tier
Journal: American Economic Journal: Microeconomics
Year: 2009
Volume: 1
Issue: 1
Pages: 101-23

Authors (3)

Leonardo J. Basso (not in RePEc) Matthew T. Clements (not in RePEc) Thomas W. Ross (University of British Columbia)

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Frequent-flier plans (FFPs) may be the most famous of customer loyalty programs, and there are similar schemes in other industries. We present a theory that models FFPs as efforts to exploit the agency relationship between employers (who pay for tickets) and employees (who book travel). FFPs "bribe" employees to book flights at higher prices. While a single airline offering an FFP has an advantage, competing FFPs can result in lower profits for airlines even while ticket prices rise. Thus, in contrast to switching-cost treatments of FFPs, we may observe prices and profits moving in opposite directions. (JEL D82, L93, M31)

Technical Details

RePEc Handle
repec:aea:aejmic:v:1:y:2009:i:1:p:101-23
Journal Field
General
Author Count
3
Added to Database
2026-01-29