Encouraging Female Graduates to Enter the Labor Force: Evidence from a Role Model Intervention in Pakistan

B-Tier
Journal: Economic Development & Cultural Change
Year: 2024
Volume: 72
Issue: 2
Pages: 919 - 957

Authors (4)

Hamna Ahmed (not in RePEc) Mahreen Mahmud (not in RePEc) Farah Said (Lahore University of Managemen...) Zunia Tirmazee (not in RePEc)

Score contribution per author:

0.503 = (α=2.01 / 4 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Pakistan has gender parity in tertiary enrollment, yet the labor force participation rate of female graduates is one-third that of male graduates. We conducted a randomized controlled trial with 2,500 final-year female undergraduate students in Lahore, a large majority of whom had expressed a desire to work after graduation. We randomly selected half of the sample to watch videos of successful relatable female role models to encourage students to enter the labor force. We collected high-frequency phone survey data up to 18 months after the intervention. The treated students had a significantly higher growth mindset immediately after watching the video. However, this did not translate into significantly higher job search effort or likelihood of working for the first 15 months after the intervention. Eighteen months after the intervention, at the onset of the first nationwide COVID-19 lockdown, treated students were 4.7 percentage points more likely to be working. This result was driven by respondents who belonged to households with lower income and parental education at baseline, possibly due to greater likelihood of a primary earner in their household becoming unemployed after the lockdown and being more stressed about the loss of household income.

Technical Details

RePEc Handle
repec:ucp:ecdecc:doi:10.1086/721615
Journal Field
Development
Author Count
4
Added to Database
2026-01-29