Advertising and Profitability: Further Implications of the Null Hypothesis.

A-Tier
Journal: Journal of Industrial Economics
Year: 1976
Volume: 25
Issue: 1
Pages: 45-54

Authors (1)

Schmalensee, Richard (Massachusetts Institute of Tec...)

Score contribution per author:

4.022 = (α=2.01 / 1 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:bla:jindec:v:25:y:1976:i:1:p:45-54
Journal Field
Industrial Organization
Author Count
1
Added to Database
2026-01-29