What's in a Name? An Experimental Examination of Investment Behavior

B-Tier
Journal: Review of Finance
Year: 2005
Volume: 9
Issue: 2
Pages: 281-304

Authors (4)

Lucy F. Ackert (Kennesaw State University) Bryan K. Church (not in RePEc) James Tompkins (not in RePEc) Ping Zhang (not in RePEc)

Score contribution per author:

0.503 = (α=2.01 / 4 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

A fundamental unresolved issue is whether information asymmetries underlie investors' predisposition to invest close to home (i.e., domestically or locally). We conduct experiments in the United States and Canada to investigate agents' portfolio allocation decisions, controlling for the availability of information. Providing participants with information about a firm's home base, without disclosing its specific identity, is not sufficient to change investment behavior. Rather, participants need to know a firm's name and home base. Additional evidence indicates that participants have a greater perceived familiarity with local and domestic securities and, in turn, invest more in such securities.

Technical Details

RePEc Handle
repec:oup:revfin:v:9:y:2005:i:2:p:281-304.
Journal Field
Finance
Author Count
4
Added to Database
2026-01-24