Product Line Choice in Retail Duopoly

B-Tier
Journal: Journal of Economics & Management Strategy
Year: 2011
Volume: 20
Issue: 3
Pages: 777-802

Authors (3)

Rafael Moner‐Colonques (not in RePEc) José J. Sempere‐Monerris (not in RePEc) Amparo Urbano (Universidad de València)

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper develops a successive duopoly model to identify conditions under which differentiated retailers that compete in quantities, when deciding on the range of brands to offer, will carry overlapping product lines. They will do so when retail margins on each brand are not too asymmetric. Otherwise, the less profitable brand is foreclosed from the market. It is shown that welfare increases if the upstream industry is perfectly competitive, even though fewer brands may be sold. With price competition though, exclusive dealing arises when retailers are not too differentiated and in‐store competition is sufficiently intense.

Technical Details

RePEc Handle
repec:bla:jemstr:v:20:y:2011:i:3:p:777-802
Journal Field
Industrial Organization
Author Count
3
Added to Database
2026-01-29