Search costs and adaptive consumers: Short time delays do not affect choice quality

B-Tier
Journal: Journal of Economic Behavior and Organization
Year: 2015
Volume: 113
Issue: C
Pages: 64-79

Score contribution per author:

2.011 = (α=2.01 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Using online price comparison and shopping platforms makes experiencing slow connections, lags and waiting times for information an unfortunate reality. However, little attention has been paid to analyzing the effects of such delayed display of information on product choice behavior. This article explores the effect of time delays in a multi-attribute choice laboratory experiment by not providing information immediately when requested but after short time delays. Increasing these waiting times reduced the amount of information looked-up but did not affect choice quality. Higher time delays made decision-makers use more deliberate search processes, whereas low time delays induced inefficient over-searching.

Technical Details

RePEc Handle
repec:eee:jeborg:v:113:y:2015:i:c:p:64-79
Journal Field
Theory
Author Count
1
Added to Database
2026-01-29