The strategic timing incentives of commercial radio stations: An empirical analysis using multiple equilibria

A-Tier
Journal: RAND Journal of Economics
Year: 2009
Volume: 40
Issue: 4
Pages: 710-742

Score contribution per author:

4.022 = (α=2.01 / 1 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Commercial radio stations and advertisers may have conflicting interests about when commercial breaks should be played. This article estimates an incomplete information timing game to examine stations' equilibrium timing incentives. It shows how identification can be aided by the existence of multiple equilibria when appropriate data are available. It finds that stations want to play their commercials at the same time, suggesting that stations' incentives are at least partially aligned with the interests of advertisers, although equilibrium coordination is far from perfect. Coordination incentives are much stronger during drivetime hours, when more listeners switch stations, and in smaller markets.

Technical Details

RePEc Handle
repec:bla:randje:v:40:y:2009:i:4:p:710-742
Journal Field
Industrial Organization
Author Count
1
Added to Database
2026-01-29