One Markup to Rule Them All: Taxation by Liquor Pricing Regulation

B-Tier
Journal: American Economic Journal: Microeconomics
Year: 2020
Volume: 12
Issue: 1
Pages: 1-41

Authors (3)

Eugenio J. Miravete (not in RePEc) Katja Seim (not in RePEc) Jeff Thurk (University of Georgia)

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Commodity taxation often involves uniform tax rates. We use alcohol laws that tax differentiated spirits with a comprehensive uniform markup to evaluate redistribution generated by such simple tax policy. We document preference heterogeneity among consumers, variation in product demand elasticities, and market power among producers with heterogeneous product portfolios. Relative to more flexible product-level markups recognizing demand heterogeneity and strategic price responses of firms, we find that the uniform markup underprices less elastic spirits, implicitly subsidizing low-income and less educated residents. The uniform markup grants additional market power to small specialized firms whose product positioning benefits from the policy.

Technical Details

RePEc Handle
repec:aea:aejmic:v:12:y:2020:i:1:p:1-41
Journal Field
General
Author Count
3
Added to Database
2026-01-29