Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

A-Tier

Journal: RAND Journal of Economics

Year: 2017

Volume: 48

Issue: 3

Pages: 611-646

Authors (3)

Elisabeth Honka (not in RePEc) Ali Hortaçsu (University of Chicago) Maria Ana Vitorino (INSEAD)

Score contribution per author:

1.341 = (α=2.01 / 3 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count