Consumer myopia, competition and the incentives to unshroud add-on information

B-Tier
Journal: Journal of Economic Behavior and Organization
Year: 2014
Volume: 98
Issue: C
Pages: 89-96

Score contribution per author:

2.011 = (α=2.01 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper studies unshrouding decisions in a framework similar to Gabaix and Laibson (2006), but considers an alternative unshrouding mechanism where the impact of advertising add-on information depends on the number of unshrouding firms. We show that shrouding becomes less prevalent as the number of competing firms increases. With unshrouding costs a non-monotonic relationship between the number of firms and unshrouding may arise.

Technical Details

RePEc Handle
repec:eee:jeborg:v:98:y:2014:i:c:p:89-96
Journal Field
Theory
Author Count
1
Added to Database
2026-01-29