Optimal pricing and advertising policies for a one-time entertainment event

B-Tier
Journal: Journal of Economic Dynamics and Control
Year: 2019
Volume: 100
Issue: C
Pages: 395-416

Authors (2)

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We consider the problem of pricing and advertising a one-time entertainment event. Three pricing policies are characterized and contrasted, namely, dynamic price (DP), constant price (CP) and two-market price (TMP). In this last scenario, the selling season is composed of a regular price period and a last-minute price period, with the switching date between the two markets being determined endogenously.

Technical Details

RePEc Handle
repec:eee:dyncon:v:100:y:2019:i:c:p:395-416
Journal Field
Macro
Author Count
2
Added to Database
2026-01-29