Advertising as a predictor of investment

C-Tier
Journal: Economics Letters
Year: 2012
Volume: 116
Issue: 1
Pages: 60-66

Authors (2)

Fridriksson, Kari S. (not in RePEc) Zoega, Gylfi (Háskóla Íslands)

Score contribution per author:

0.503 = (α=2.01 / 2 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

View Full Article View on IDEAS/RePEc

Abstract

The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.

Technical Details

RePEc Handle
repec:eee:ecolet:v:116:y:2012:i:1:p:60-66
Journal Field
General
Author Count
2
Added to Database
2026-01-29