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α: calibrated so average coauthorship-adjusted count equals average raw count
Differential timing across counties of the removal of restrictions on Sunday alcohol sales in the state of Georgia is used to determine whether the change had an impact on employment and hours in the beer, wine, and liquor retail sales industry. A triple‐difference (DDD) analysis finds significant relative increases in average weekly hours in the treated industry, but no significant impact on employment. We speculate regarding the forces behind the positive DDD result and conclude that the change in regulation likely lowered profits for affected liquor stores. This would explain why store owners were vocal opponents to restriction removal.