Brand and Price Advertising in Online Markets

B-Tier

Journal: Management Science

Year: 2009

Volume: 55

Issue: 7

Pages: 1139-1151

Authors (2)

Michael R. Baye (not in RePEc) John Morgan

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count