Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions

B-Tier
Journal: Management Science
Year: 2012
Volume: 58
Issue: 7
Pages: 1374-1387

Authors (2)

Andrew T. Ching (Johns Hopkins University) Masakazu Ishihara (not in RePEc)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:inm:ormnsc:v:58:y:2012:i:7:p:1374-1387
Journal Field
General
Author Count
2
Added to Database
2026-02-08