An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly

B-Tier
Journal: Management Science
Year: 1992
Volume: 38
Issue: 9
Pages: 1230-1244

Authors (2)

Pradeep K. Chintagunta (University of Chicago) Naufel J. Vilcassim (not in RePEc)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

View Full Article View on IDEAS/RePEc

Technical Details

RePEc Handle
repec:inm:ormnsc:v:38:y:1992:i:9:p:1230-1244
Journal Field
General
Author Count
2
Added to Database
2026-02-08