Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects

B-Tier
Journal: Management Science
Year: 1993
Volume: 39
Issue: 9
Pages: 1146-1162

Authors (1)

Pradeep K. Chintagunta (University of Chicago)

Score contribution per author:

2.018 = (α=2.02 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:inm:ormnsc:v:39:y:1993:i:9:p:1146-1162
Journal Field
General
Author Count
1
Added to Database
2026-02-08