Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model

B-Tier
Journal: Management Science
Year: 1999
Volume: 45
Issue: 4
Pages: 486-498

Authors (1)

Pradeep K. Chintagunta (University of Chicago)

Score contribution per author:

2.018 = (α=2.02 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:inm:ormnsc:v:45:y:1999:i:4:p:486-498
Journal Field
General
Author Count
1
Added to Database
2026-02-08