Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

B-Tier
Journal: Management Science
Year: 2005
Volume: 51
Issue: 5
Pages: 832-849

Authors (3)

Pradeep Chintagunta (University of Chicago) Jean-Pierre Dubé (not in RePEc) Khim Yong Goh (not in RePEc)

Score contribution per author:

0.673 = (α=2.02 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

View Full Article View on IDEAS/RePEc

Technical Details

RePEc Handle
repec:inm:ormnsc:v:51:y:2005:i:5:p:832-849
Journal Field
General
Author Count
3
Added to Database
2026-02-08