Introduction to the Special Issue on Marketing Within the Enterprise and Beyond

B-Tier
Journal: Management Science
Year: 2011
Volume: 57
Issue: 9
Pages: 1511-1511

Authors (2)

Pradeep K. Chintagunta (University of Chicago) Preyas S. Desai (not in RePEc)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

View Full Article View on IDEAS/RePEc

Technical Details

RePEc Handle
repec:inm:ormnsc:v:57:y:2011:i:9:p:1511-1511
Journal Field
General
Author Count
2
Added to Database
2026-02-08