Targeted Advertising in Magazine Markets and the Advent of the Internet

B-Tier

Journal: Management Science

Year: 2014

Volume: 60

Issue: 7

Pages: 1829-1843

Authors (2)

Ambarish Chandra (University of Toronto) Ulrich Kaiser (not in RePEc)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count