Comarketing Alliances: Should You Contract on Actions or Outcomes?

B-Tier
Journal: Management Science
Year: 2011
Volume: 57
Issue: 4
Pages: 752-762

Authors (2)

Pavan Rao Chennamaneni (not in RePEc) Ramarao Desiraju (University of Central Florida)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

View Full Article View on IDEAS/RePEc

Technical Details

RePEc Handle
repec:inm:ormnsc:v:57:y:2011:i:4:p:752-762
Journal Field
General
Author Count
2
Added to Database
2026-02-08