Advertising pricing models in media markets: Lump-sum versus per-consumer charges

C-Tier

Journal: Information Economics and Policy

Year: 2013

Volume: 25

Issue: 4

Pages: 257-271

Authors (3)

Dietl, Helmut (Universität Zürich) Lang, Markus (not in RePEc) Lin, Panlang (not in RePEc)

Score contribution per author:

0.336 = (α=2.02 / 3 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count