Mental accounting and consumer choice

A-Tier
Journal: The Review of Financial Studies
Year: 2021
Volume: 34
Issue: 8
Pages: 3789-3839

Authors (5)

Score contribution per author:

0.804 = (α=2.01 / 5 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We provide evidence that culture is a source of pricing bias. In a sample of 1.9 million auction transactions in 49 countries, paintings by female artists sell at an unconditional discount of 42.1%. The gender discount increases with measures of country-level gender inequality—even in artist fixed effects regressions. Our results are robust to accounting for potential gender differences in art characteristics and their liquidity. Evidence from two experiments supports the argument that women’s art may sell for less because it is made by women. However, the gender discount reduces over time as gender equality increases.

Technical Details

RePEc Handle
repec:oup:rfinst:v:34:y:2021:i:8:p:3789-3839.
Journal Field
Finance
Author Count
5
Added to Database
2026-01-24