Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations

B-Tier
Journal: Management Science
Year: 1988
Volume: 34
Issue: 1
Pages: 119-130

Authors (2)

Engelbert Dockner Steffen Jørgensen (not in RePEc)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:inm:ormnsc:v:34:y:1988:i:1:p:119-130
Journal Field
General
Author Count
2
Added to Database
2026-02-08