Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs

B-Tier

Journal: Management Science

Year: 2013

Volume: 59

Issue: 8

Pages: 1871-1886

Authors (2)

Lin Liu (not in RePEc) Anthony Dukes (University of Southern Califor...)

Score contribution per author:

1.009 = (α=2.02 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count