Demand Expansion and Elasticity Improvement as Complementary Marketing Goals

C-Tier
Journal: The Manchester School
Year: 2011
Volume: 79
Issue: 1
Pages: 145-158

Authors (3)

CHRISTINE HALMENSCHLAGER (not in RePEc) ANDREA MANTOVANI MICHAEL TROEGE (not in RePEc)

Score contribution per author:

0.336 = (α=2.02 / 3 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:bla:manchs:v:79:y:2011:i:1:p:145-158
Journal Field
General
Author Count
3
Added to Database
2026-02-08