Willingness to pay for brands: a cross‐region, cross‐category analysis

C-Tier

Journal: Agricultural Economics

Year: 2011

Volume: 42

Issue: 2

Pages: 141-152

Authors (4)

Yanhong H. Jin (not in RePEc) David Zilberman (University of California-Berke...) Amir Heiman (not in RePEc) Ying Li (not in RePEc)

Score contribution per author:

0.252 = (α=2.02 / 4 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count