When do Co‐located Firms Selling Identical Products Thrive?

A-Tier
Journal: Journal of Industrial Economics
Year: 2022
Volume: 70
Issue: 3
Pages: 565-590

Authors (3)

Dan Bernhardt (University of Illinois at Urba...) Evangelos Constantinou (not in RePEc) Mehdi Shadmehr (not in RePEc)

Score contribution per author:

1.341 = (α=2.01 / 3 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

When consumers only see prices once they visit stores, and some consumers have time to comparison shop, co‐location commits stores to compete and lower prices, which draws consumers away from isolated stores. Profits of co‐located firms are a single‐peaked function of the number of shoppers—co‐located firms thrive when there are some shoppers, but not too many. When consumers know in advance whether they have time to shop, effects are enhanced: co‐located stores may draw enough shoppers to drive the expected price paid by a non‐shopper below that paid when consumers do not know if they will have time to shop.

Technical Details

RePEc Handle
repec:bla:jindec:v:70:y:2022:i:3:p:565-590
Journal Field
Industrial Organization
Author Count
3
Added to Database
2026-01-24