Skewed Bidding in Pay-per-Action Auctions for Online Advertising

S-Tier
Journal: American Economic Review
Year: 2009
Volume: 99
Issue: 2
Pages: 441-47

Authors (3)

Nikhil Agarwal (Massachusetts Institute of Tec...) Susan Athey (Stanford University) David Yang (Harvard University)

Score contribution per author:

2.681 = (α=2.01 / 3 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

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Technical Details

RePEc Handle
repec:aea:aecrev:v:99:y:2009:i:2:p:441-47
Journal Field
General
Author Count
3
Added to Database
2026-01-24