The economics of advertising, Contributions to economic analysis, vol. 80 : Richard Schmalensee (North-Holland Publ. Co., Amsterdam, 1972) xiii+ 312 pp. ($19.00)

A-Tier
Journal: Journal of Econometrics
Year: 1973
Volume: 1
Issue: 4
Pages: 401-402

Score contribution per author:

4.022 = (α=2.01 / 1 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Technical Details

RePEc Handle
repec:eee:econom:v:1:y:1973:i:4:p:401-402
Journal Field
Econometrics
Author Count
1
Added to Database
2026-01-24