Vertical Restraints in a Model of Vertical Differentiation

S-Tier
Journal: Quarterly Journal of Economics
Year: 1988
Volume: 103
Issue: 3
Pages: 555-570

Authors (2)

Score contribution per author:

4.022 = (α=2.01 / 2 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We consider the case of a manufacturer who sells a homogeneous good to retailers who compete in prices and "cum-sales" or "post-sales" services. We show that the optimal linear-price contract is inefficient from the point of view of the vertical structure and that simple forms of vertical restraints, such as resale price maintenance and franchise fees, dominate the optimal linear-price contract, but do not restore vertical efficiency. Our analysis is concluded with the description of an efficient contract.

Technical Details

RePEc Handle
repec:oup:qjecon:v:103:y:1988:i:3:p:555-570.
Journal Field
General
Author Count
2
Added to Database
2026-01-24