Interfirm Bundling and Vertical Product Differentiation

B-Tier
Journal: Scandanavian Journal of Economics
Year: 2015
Volume: 117
Issue: 1
Pages: 1-27

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

In this paper, we study the competitive effects of bundled discounts offered by pairs of independent firms. In a setting with vertically differentiated goods, where firms decide whether to participate in a discounting scheme before prices are set, it is shown that, in equilibrium, all pairs of firms producing goods of the same quality level offer bundled discounts. Relative to the no-bundling benchmark, we find that (i) all headline prices rise, (ii) all bundle prices, net of the respective discount, decrease, and (iii) only high-quality sellers will obtain higher profits. Furthermore, this equilibrium corresponds to the worst scenario in terms of consumer welfare, and it and decreases social welfare.

Technical Details

RePEc Handle
repec:bla:scandj:v:117:y:2015:i:1:p:1-27
Journal Field
General
Author Count
2
Added to Database
2026-01-24