Habit, aggregation and long memory: evidence from television audience data

C-Tier
Journal: Applied Economics
Year: 2007
Volume: 39
Issue: 3
Pages: 321-327

Authors (3)

John Byers (not in RePEc) David Peel (Lancaster University) Dennis Thomas (not in RePEc)

Score contribution per author:

0.335 = (α=2.01 / 3 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged.

Technical Details

RePEc Handle
repec:taf:applec:v:39:y:2007:i:3:p:321-327
Journal Field
General
Author Count
3
Added to Database
2026-01-25