Dynamic Pricing in Customer Markets with Switching Costs

B-Tier
Journal: Review of Economic Dynamics
Year: 2016
Volume: 20
Pages: 43-62

Score contribution per author:

2.011 = (α=2.01 / 1 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

In a dynamic competitive environment, switching costs have two effects. First, they increase the market power of a seller with locked-in customers. Second, they increase competition for new customers. I provide conditions under which switching costs decrease or increase equilibrium prices. Taken together, the results suggest that, if markets are very competitive to begin with, then switching costs make them even more competitive; whereas if markets are not very competitive to begin with, then switching costs make them even less competitive. In the above statements, by "competitive" I mean a market that is close to a symmetric duopoly or one where sales take place with high frequency. (Copyright: Elsevier)

Technical Details

RePEc Handle
repec:red:issued:13-75
Journal Field
Macro
Author Count
1
Added to Database
2026-01-25