Goodwill Can Hurt: A theoretical and experimental investigation of return policies in auctions

B-Tier
Journal: Games and Economic Behavior
Year: 2016
Volume: 99
Issue: C
Pages: 224-238

Authors (4)

Cadsby, C. Bram Du, Ninghua (not in RePEc) Wang, Ruqu (not in RePEc) Zhang, Jun (not in RePEc)

Score contribution per author:

0.503 = (α=2.01 / 4 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Will generous return policies in auctions benefit bidders? We investigate this issue using second-price common-value auctions. Theoretically, we find that the symmetric bidding equilibrium is unique unless returns are free, and when returns are free there exist multiple equilibria with different implications for sellers. Moreover, more generous return policies mitigate the winner's curse, but also push the bids higher, thus hurting bidders by eroding their surplus. In the experiment, bids increase and bidders' earnings decrease with more generous return policies as predicted. With free returns, many bidders bid above the highest possible value, subsequently returning the item regardless of value. Though consistent with equilibrium behavior, this is not optimal for sellers.

Technical Details

RePEc Handle
repec:eee:gamebe:v:99:y:2016:i:c:p:224-238
Journal Field
Theory
Author Count
4
Added to Database
2026-01-25