Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study

S-Tier
Journal: American Economic Review
Year: 2011
Volume: 101
Issue: 2
Pages: 900-926

Authors (4)

Score contribution per author:

2.011 = (α=2.01 / 4 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We study decisions that involve choosing between different numbers of options under time pressure using eye-tracking to monitor the search process of the subjects. We find that subjects are quite adept at optimizing within the set of items that they see, that the initial search process is random in value, that subjects use a stopping rule to terminate the search process that combines features of optimal search and satisficing, and that subjects search more often in certain focal regions of the display, which leads to choice biases. (JEL C91, D12, M31)

Technical Details

RePEc Handle
repec:aea:aecrev:v:101:y:2011:i:2:p:900-926
Journal Field
General
Author Count
4
Added to Database
2026-01-25