Score contribution per author:
α: calibrated so average coauthorship-adjusted count equals average raw count
In this article we present the results of a contingent rating study carried out on a sample of tourisits visiting Scicli, a Sicilian town known for its baroque heritage. In particular, we focus on different attributes of tourism products - namely, season, accommodation and cultural heritage - to study how much each of these attributes weights in tourists' preferences. We also study how the socio-demographic characteristics of people affect their evaluation of the different attributes of tourism products. The heritage endowment appears to be far from being the most important factor; this result is consistent across different socio-demographic subgroups of interviewed persons.