Brand name and private label price setting by a monopoly store

C-Tier
Journal: Economics Letters
Year: 2012
Volume: 116
Issue: 3
Pages: 508-511

Score contribution per author:

0.335 = (α=2.01 / 3 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.

Technical Details

RePEc Handle
repec:eee:ecolet:v:116:y:2012:i:3:p:508-511
Journal Field
General
Author Count
3
Added to Database
2026-01-25