The analysis of a price war strategy under market demand growth

C-Tier
Journal: Economic Modeling
Year: 2008
Volume: 25
Issue: 5
Pages: 868-875

Score contribution per author:

0.505 = (α=2.02 / 2 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We use the finite repeated Prisoners' Dilemma game model herein to discuss how firms choose their optimal strategy under a price war with market demand growth. This model has two players: one is an R-type player and the other is a TFT-type player. Each player has two strategies to choose from: a preemption strategy and a "wait" strategy. Our results indicate that: (i) if the probability that the opponent is an R-type (TFT-type) player is high, then the time when the opponent adopts a preemption strategy will be early (late); (ii) Market demand growth is an incentive for cooperation among firms; (iii) if the market demand growth rate is high, then the R-type player will not have an evolutionary advantage. We use the competition between cell phone manufacturing firms Nokia and Motorola in China as an example. When Nokia is an R-type player and adopts a preemption strategy, Motorola should preferably use a preemption strategy rather than a "wait" strategy. However, as a TFT-type player, this will benefit Motorola under the situation of market demand growth.

Technical Details

RePEc Handle
repec:eee:ecmode:v:25:y:2008:i:5:p:868-875
Journal Field
General
Author Count
2
Added to Database
2026-01-25