Customer Information Sharing: Strategic Incentives and New Implications

B-Tier
Journal: Journal of Economics & Management Strategy
Year: 2010
Volume: 19
Issue: 2
Pages: 403-433

Authors (2)

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We study oligopolistic firms' incentives to share customer information about past purchase history when firms are uncertain about whether a particular consumer considers the product offerings as complements or substitutes. We show that both the incentive to share customer information and its effects on consumers depend crucially on the relative magnitudes of the prices that would prevail in the complementary and substitute markets if consumers were fully segmented according to their preferences. This paper has important implications for merger analysis when the primary motive for merger is the acquisition of another firm's customer lists. Our analysis also suggests a new role of middlemen as information aggregators.

Technical Details

RePEc Handle
repec:bla:jemstr:v:19:y:2010:i:2:p:403-433
Journal Field
Industrial Organization
Author Count
2
Added to Database
2026-01-25